About Me


Ioannis Profile Pic
Ioannis Crouch runs Reel Emotion as a full-time wedding video business based in Brighton. Filming weddings across London and the South East Ioannis has shot in excess of 250 weddings.

Booking Reel Emotion is a personal service, all camerawork, editing and communication is carried out by Ioannis.

The core value with which weddings are filmed is one of subtlety. There will be no stress, no help needed, just a cameraman joining you to unobtusively document your wedding day as it happens. All footage will be edited accompanied to music of your choice.

If you live within reasonable distance from Brighton a free no obligation visit can be arranged to discuss your thoughts and wishes. Otherwise feel free to pick up the phone or send me an email with any questions you may have. (ioanniscrouch@reelemotion.co.uk) 07977 460439

If you would like to know more about me I was recently asked to answer a series of questions regarding my business which I have copied in below.

Tell us a little about yourself?
I’ve loved filming and camerawork all my life. I studied media studies at A Level taking advantage of the old school VHS camcorders to make my first short films with friends. From there I studied Media Studies as a degree and further onto a Masters in Film and Broadcast Management at the Bournemouth Media School. I’m currently living in Brighton, engaged to be married, father of a beautiful 4 year old who scarily will start school soon. When I’m not filming weddings I take part in filmmaking competitions and of course I have a video showcasing every holiday I’ve been on since I could scrape together enough money to buy my first camcorder.

How would you describe your wedding videography style and what makes you unique?
I’m very much interested in classical composition. When I’m covering a wedding I like to let the action in front of the camera speak for itself. I don’t like to draw attention to the presence of my being there with fancy editing or camera movement. Instead I like to operate as a ‘fly on the wall’, when I discover a scene I simply prepare the camera and let the event take place.

How would you describe your working style? Will you have an assistant on the day?
When I’m at your wedding I will not make any requests of you nor will I inhibit your guests’ experience. I will work seamlessly alongside your photographer. Due to my documentary style I do not need to impede your photographer instead I can capture footage subtly and alongside the formal photographs and events of the day. Most of my bookings are recommendations from photographers who appreciate the unobtrusive nature of my style.
I offer a personal service, which means if you book a Reel Emotion Wedding Video, you will deal with me directly when booking, I will be there on the day and I will personally edit the footage.

What type of equipment do you use?
I love camera equipment! There is nothing like a classic vintage lens made from metal and glass. My collection of manual lenses, despite being decades old still have wonderful smooth iris and focus rings along with a vintage feel to the bokeh and that grainy glass filmic look. I have a collection of Nikon mount Ai prime lenses, which attach to a Metabones Speedbooster which goes onto a Panasonic GH4. With this camera I can capture most of the wedding day. I swap the GH4 for my Canon XF100, which has a broadcast grade 50mb codec, to capture the ceremony, speeches and dancing. I use this camera for its professional XLR audio interface to run my Rode shotgun microphone and Sennheiser radio mics.

Do you shoot in HD? What format with the final version be in?
My GH4 shoots in 4K which is 4 times the resolution of HD. My Canon in standard 1080×1920. The final edit will be provided on DVDs as well as an HD Digital file, sent via an online link, USB Stick or dual layer DVD rom.

What can you offer couples? Can they customise the package with you?
I would typically cover a wedding day for an agreed number of hours. There are optional extras such as extended preparation coverage, guest messages and second camera packages and extended evening coverage.

What parts of the day do you usually capture?
I would typically arrive one hour before the ceremony is due to begin and leave thirty minutes after the first dance.

How long does it take you to edit?
Between 2-4 weeks

How long with the final version usually be?
This will be dependant on the length of ceremony and speeches but typically a wedding video will be around 90-120 minutes long. Each video comes with a short 5-10 minute highlights of the day which can be shared online among friends.

How far in advance should couples book you?
Some dates are taken 18 months in advance, some dates go with weeks to spare. However once an enquiry has been made I offer to save the couples details in the diary and they have first refusal should someone else enquire. This reassures couples who are interested but not ready to commit immediately.

What information do you need from the couple before the wedding day?
I don’t need a detailed breakdown of the days timings just the ceremony start time. I’m flexible enough to go with the flow on the day.

What are your favourite trends?
I don’t keep up with the wedding video competition but across the independent film making industry it’s a very exciting time. Adobe have created a fantastic one stop shop providing high end integrated, editing, grading and compressing tools. Each year companies such as Black Magic Design are releasing break through cameras which emulate the wide dynamic capacity of traditional film cameras. Sony are offering ISO sensitivities allowing films to be made lit only by moonlight. Panasonic and Sony are now enabling 4K video to be recorded internally. All very exciting for a camera geek like me.

What are you expecting see more mainstream/more common in the next year or two?
The general quality of footage recorded will increase significantly along with the quality and resolution of online compressions. This means that for people in my position its more important than ever to focus on my style, compositions and anticipation at weddings as the actual camera equipment will be readily available for ever reduced prices.

If you were getting married, how would you choose your wedding videographer?
I would ask my photographer or venue for recommendations. I’m a firm believer in recommendations. Its difficult to judge by website surfing exactly the quality and experience of any particular supplier.

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